Better Training Today Live

Live Q&A: How Sales Academy makes training stick

In this second edition of Better Training Today Live, we dive into Sales Academy's challenge: transforming their sales training portfolio from one-off classroom days with limited impact into hybrid learning journeys that create lasting change.

Sales Academy's challenge

One-off training doesn't stick

Sales Academy kept getting feedback from learners and customers that their training didn't really change anything in the long term. They knew they had to shift from one-off training moments to multiple learning interventions over time.

Learn more about Sales Academy's shift

What to expect?

On 1 October 2024 at 11:00 am (CEST), aNewSpring's Maxim van Zeijl sits down with Sales Academy's Arja van der Valk, Trainer and Founder and Nicoline Huizinga, L&D Consultant.

  • Get inspired by how Sales Academy made the radical decision to transform their training portfolio to a hybrid model for longer lasting learning effects.

  • Learn from fellow participants or chime into the conversation yourself.

  • Get practical tips and examples of how a learning platform can improve the effectiveness of your training and deliver sustainable change for your learners and your customers.

For whom?

This highly interactive session is especially for:

  • Training providers who are looking for inspiration (from peers) on how to make real difference in the workplace for their learners.

  • Or interested in a practical look behind the scenes of what Sales Academy's learning journeys look like for their learners.

Join the conversation

About the speakers

Guest panellist

Arja van der Valk

Arja, founder of Sales Academy, is a seasoned business developer with over 20 years of experience. Her mission is to make learning accessible, practical, and impactful. She transforms sales professionals through engaging, science-based training.

Guest panellist

Nicoline Huizinga

Nicoline Huizinga, L&D professional at Sales Academy, is a Human Design coach, business mentor, and author with 20+ years of experience. She empowers professionals to align with their talents, build confidence, and create impactful business strategies.

Host

Maxim van Zeijl

Maxim helps training providers improve their training business. He loves to share what he’s learned from his daily conversations with training providers to help you become more successful as well.

Their award-nominated approach

Sales Academy's drive to keep improving their training made them a runner-up in the 2024 Training Improvement Awards.

👈 Get inspired by their story.

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