Live Q&A: How Sales Academy makes training stick
In this second edition of Better Training Today Live, we dive into Sales Academy's challenge: transforming their sales training portfolio from one-off classroom days with limited impact into hybrid learning journeys that create lasting change.
One-off training doesn't stick
Sales Academy kept getting feedback from learners and customers that their training didn't really change anything in the long term. They knew they had to shift from one-off training moments to multiple learning interventions over time.
(Re)watch the recorded session
During the Better Training Today Live Q&A Arja van der Valk and Nicoline Huizinga from Sales Academy shared their tips and tricks and showed us how they make their training stick.
About the speakers
Arja van der Valk
Arja, founder of Sales Academy, is a seasoned business developer with over 20 years of experience. Her mission is to make learning accessible, practical, and impactful. She transforms sales professionals through engaging, science-based training.
Nicoline Huizinga
Nicoline Huizinga, L&D professional at Sales Academy, is a Human Design coach, business mentor, and author with 20+ years of experience. She empowers professionals to align with their talents, build confidence, and create impactful business strategies.
Maxim van Zeijl
Maxim helps training providers improve their training business. He loves to share what he’s learned from his daily conversations with training providers to help you become more successful as well.
Their award-nominated approach
Sales Academy's drive to keep improving their training made them a runner-up in the 2024 Training Improvement Awards.
👈 Get inspired by their story.