Cut Through the Noise, Communicate Value with Julie Dirksen
Are you having a hard time getting your courses filled? Do you experience a lack of motivation with your learners? Learn how to explain the value of your learning experiences and cut through the noise, using principles from behavioral science.
Here's how Julie herself puts it
"We're not very good at communicating the value of what we're doing."
👈 Watch Julie explain why it's so important to communicatie what's in it for them.
Your marketing impacts the learning outcomes
Achieving the learning outcomes already starts when your learners first learn about your training. The way you communicate about it and how it solves the learners’ challenges, is crucial to its success.
After this experience...
💵 You will be better able to communicate the value of your training to potential learners.
📈 Your marketing will attract more learners that are more motivated.
😃 Your training outcomes will improve.
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Julie Dirksen
Julie is the bestselling author of Design for How People Learn and Talk to the Elephant. As a learning strategy consultant, she focuses on behavioural science. She holds an MS in Instructional Systems Technology and is happiest whenever she gets to learn something new.
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Roy de Vries
Roy is a passionate educational scientist, who wants to create impactful learning experiences, with a focus on technology and innovative methods to help people learn. He regularly shares insights about learning and training improvement.